I recently came across this billboard advertisement in the Paris metro. The brand Malo has apparently been making dairy products in France for over 60 years. The words in the ad roughly translate to: Lou, 10 years, boxing champion and fan of Malo...
It reminded me a lot of my childhood in Australia, particularly the ads for the beloved after-school drink Milo (a staple ingredient in most households) and, as they used to say, the energy drink of champions!
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